The Carte Postale style originated from a French postcard and had a nostalgic look. The French postcard was officially introduced in December 1872. The designs on these early post cards depicted the Eiffel tower, Marseille Dominique Piazza and many other towns in the south of France followed by Paris.
The Carte Postale grew in popularity after the Paris exposition in 1900 and had a golden era up until the first world war. A postcard with a short message had been transferred onto a decorative interior product. We have many examples of using an impression of a Carte Postale on photo frames, hanging hearts, glassware and even doorstops!
The popularity of Carte Postale has been growing over the past two years and has become an exciting trend. We love the Carte Postale look and it blends with our shabby chic accessories. With many examples of the Carte Postale look in our range and many have been adapted with flowers, birds and butterflies. The creation of this style has influenced two of our most popular cushion covers and has engaged our customers, who love the vintage theme. Is it the romance of a letter or postcard that has been hand written, that is so rare these days especially now we have the power of email, text messages and social media. It seems so easy to travel to foreign lands now days and sending a postcard about a special holiday seems so old fashioned. Carte Postale has been relaunched and revised with its uses and long may it last.